THE PROCESS

  • Consultation

    In our consultation, we'll discuss what you want to achieve from your photo shoot, your clothing preferences, and create a mood board with 4-5 outfit and style ideas. Additionally, we'll have a detailed conversation about your desired image portrayal, to ensure that the photos genuinely capture your personality and style. My primary objective is to make sure that you feel comfortable, confident, and excited about your photo shoot, and to provide you with photographs that you will cherish forever.

  • Photoshoot

    During your session, I will personally pose and guide you to ensure that you look your absolute best in every shot. My goal is to create a relaxed and fun environment for you, so we'll play your favorite music and refreshments will also be served. Whether you're an experienced model or it's your first time in front of the camera, I'll make sure you feel comfortable and confident throughout the entire shoot.

  • Receive Photos

    After your photo session, we'll arrange a Reveal and Ordering Appointment within a few weeks. Here, you can choose your favorite photos from the shoot, which will be approximately 30-40.. I'll be present to assist you in designing your finished products such as wall art, folio boxes, and books. You only have to purchase what you love.

Awards

Hello!

My name is EvaLotta Fredén, I’m originally from Sweden but now reside in Los Angeles with my husband and two teenage daughters. 

My passion for photography really reignited for me with the arrival of my two daughters. They were my muse and their confidence and joy inspired me to chase them around capturing their pure essence. Having spent years shooting editorial work for magazines and now a mother of two, I wanted to find a way to get back into fashion but still spend time with my girls. So with a stroller in one hand and a camera in the other, I began to explore Los Angeles and seek out a whole world of stylish strangers in a way where I could discover the city and its style. I found it was easy to connect with people out for a coffee or at the farmers market, and a candid portrait in the street helped me build one of Los Angeles's top street-style blogs, HiStyley. As my career behind the lens evolved, I yearned for a deeper bond with my subjects, one which led me to the art and connection of portrait photography in a studio setting. Seeing the women I photograph really flourish in front of my lens brings me immense joy and fulfillment.

Photography has always been an integral part of my life, and I am grateful to have had my work featured in various publications, from Allure/Plaza to Damernas Värld. Beyond commercial purposes, my photography is a means of self-expression that showcases beauty to the world.

My studio is an inclusive space that welcomes people of all sizes, shapes,  identities, and sexualities. Whether we shoot in my studio, your home, or outdoors in natural light, my top priority is making you feel at ease and comfortable. As a woman, I value providing a secure work environment for my clients. I understand that stepping out of your comfort zone to try something new and original can be daunting, which is why I create a space where you can confidently reveal your authentic self.

My clients have found working with me to be an effortless and fulfilling experience, and I would love to offer the same to you. Our collaboration will produce not only a memorable image but also a gratifying and empowering experience that you can treasure for years to come.


ABOUT ME

LOS ANGELES PHOTOGRAPHER